Students develop a strategic marketing plan for an agricultural and food product. Content includes study of aspects of the global food industry influencing consumer demand; contemporary topics in food marketing and policy; agricultural supply marketing; marketing research methods; marketing profitability measures; pricing; new product information; branding; and industry competitive analysis. Prerequisites: AGEC/ECON 1020 or ECON 1020 and MATH 1400. 9/4/2019 - 12/13/2019, Lecture